
meet the executive team
Hear what our team has to say!

Bryan Loo, CEO
“LOOB is what it is today thanks to my fellow LOOBies. We take on challenges with determination in our eyes and passion in our hearts. Together, we bring out the tea in team.”
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As LOOB’s chief mastermind, Bryan Loo is the very paragon of ‘looking outside the box’. No idea is too crazy for Bryan. It’s no surprise that his life motto is “think big, start small, scale fast.”
Loo Chee Leng
“At LOOB, we run an honest business, and we uphold integrity and transparency wherever we go. We believe that is how respect is earned.”
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With over 10 years’ experience in the corporate world, Chee Leng is the numbers guru who helped turn Bryan’s dream into reality. She continues to inject newness into the world of F&B.


Bryan Yeow
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“When we first started, our mission was to grow our brand within Malaysia. Fast-forward to the present, our flagship brand is now in three continents. As someone with humble beginnings, I am proud to be a part of this team."
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With seven years’ experience in the retail segment, Bryan is the ‘go-to-guy’ whenever anyone in the team needs advice. His outgoing personality and boundless energy propel LOOB’s vision to the next level.